Spanish airline Iberia will change their corporate identity. The changes include a new logo and new brand image has been told to preferente.com by reliable sources.
Since 1927, born date, the airline now chaired by Antonio Vázquez has made six changes to their corporate identity image. The latest data from the 70's, while rivals such as Ryanair, Avianca, Lan, Air Europa or allied British Airways have changed their logo below.
The new visual identity hides a purpose beyond the purely commercial, as it is articulated as a tool to serve as a catalyst to the changes that have taken place in the company and to come as the new low cost carrier Iberia Express.
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