Nautalia begin to accept reservations for travel through the Internet since late September, after the travel agency retail led by José María Lucas had expected in March start selling on the web since July. In May it was announced that the online channel was delayed to September.
The managers of the retail are communicatedto employees prior to October will begin to accept bookings for travel, and a team working for the system to be completed in about two weeks.
In the calculations of Nautalia imagine that online sales channel to 40 per cent of turnover, and the branches monopolize the remaining 60 percent. The bet that the retail headed by Lucas has done for the advertising campaign mean that a high expenditure can be done for the release of the online selling.
Nautalia ads have taken over several months without interruption for the pages of all the Spanish newspapers, both national and regional, with differentpackage deals depending on the media information. In some cases, advertisingcan be up to several pages of one issue, something that even the powerfulViajes El Corte Ingles.
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