The European online travel market is expected to grow 13% in 2011, as the overall travel market continues a moderate recovery, according to a travel industry research made by PhoCusWright. Following a 2010 rebound, the total European travel market is projected to grow 3% in 2011, amidst ongoing economic uncertainty.
Following a substantial 17% jump in 2010, the European online leisure/unmanaged business travel market will maintain double-digit growth through 2012. The online market’s gains are driven largely by online travel agencies (OTAs), which are projected to grow 19% in 2011.
With European online travelers continuing to shift to online channels, European online travel penetration will soon overtake that of the U.S. By 2013, Europe's online leisure/unmanaged business travel market will comprise 41% of the total travel market, versus 40% in the U.S.
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